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水果禮品包裝盒設(shè)計(jì)要點(diǎn)
來(lái)源:www.czyuelin.com 發(fā)布時(shí)間:2022-03-17 瀏覽次數(shù):122
禮品包裝盒的設(shè)計(jì)有很多考究,尤其是水果。市面上大多數(shù)水果都是散裝的,但有兩個(gè)原因可以使用水果盒,一種用于運(yùn)輸,另一種用于送禮。
There are many exquisite designs of gift boxes, especially fruits. Most fruits on the market are in bulk, but there are two reasons to use fruit boxes, one for transportation and the other for gifts.
第一種是供大商家使用,他們一般習(xí)慣的是水果紙箱包裝盒,這時(shí)包裝盒應(yīng)足夠大,承載力強(qiáng),防潮防腐功能俱全。
The first is for large businesses. They are generally used to fruit carton packaging. At this time, the packaging box should be large enough, with strong bearing capacity and complete moisture-proof and anti-corrosion functions.
第二個(gè)是一些小的水果商人,他們?yōu)轭櫩退投Y使用。這個(gè)講究的不僅僅是空間和耐用了,更看中的是商業(yè)和人文價(jià)值,通過(guò)盒子體現(xiàn)產(chǎn)品價(jià)值,反映味道。壹諾食品包裝禮盒制作廠家與你分享設(shè)計(jì)要點(diǎn)。
The second is some small fruit merchants who give gifts to customers. This stresses not only the space and durability, but also the commercial and humanistic values. It reflects the product value and taste through the box. The manufacturer of Yinuo food packaging gift box shares the design points with you.
水果禮盒設(shè)計(jì)精致美觀,充分體現(xiàn)生活水平,讓客戶(hù)喜歡它們,增加銷(xiāo)量是核心考慮點(diǎn)。那么,在設(shè)計(jì)包裝禮盒時(shí),應(yīng)該注意什么呢?
The design of fruit gift boxes is exquisite and beautiful, which fully reflects the living standard and makes customers like them. Increasing sales is the core consideration. So, what should we pay attention to when designing the packaging gift box?
1.注重外表的同時(shí)也應(yīng)該注重內(nèi)容。要從包裝來(lái)突出產(chǎn)品的特點(diǎn),讓消費(fèi)者知道盒子里是什么,有什么特點(diǎn),消息傳達(dá)給消費(fèi)者。
1. Pay attention to both appearance and content. We should highlight the characteristics of products from the packaging, let consumers know what is in the box and what characteristics there are, and convey the message to consumers.
2.充分展示商品,減小顧客對(duì)消費(fèi)品的懷疑。如透明的包裝盒,你可以從外面的盒子里看到商品,讓消費(fèi)者清楚的看到里面的貨物。
2. Fully display the goods and reduce customers' doubts about consumer goods. Such as transparent packaging box, you can see the goods from the outside box, so that consumers can clearly see the goods inside.
3.圖片和文字的結(jié)合,也是非常重要的一點(diǎn)。沒(méi)有書(shū)面描述的禮盒不是一個(gè)完美的包裝。如食品包裝將標(biāo)明產(chǎn)品成分、產(chǎn)地、生產(chǎn)日期、食用方法等,不同的商品將有自己的展示,這是為了讓顧客更加清楚的了解商品。
3. The combination of pictures and words is also very important. A gift box without a written description is not a perfect package. For example, the food packaging will indicate the product composition, place of origin, production date, eating method, etc., and different commodities will have their own display, which is to make customers understand the commodities more clearly.
4.色彩設(shè)計(jì)。在包裝盒的定制設(shè)計(jì)中,顏色也是一個(gè)重要的方面,因?yàn)橄M(fèi)者看到的第一件事就是不同的顏色。例如,婺源黃菊茶包裝盒用金黃色代表菊花,顏色代表產(chǎn)品是一種非常聰明的設(shè)計(jì)方法。
4. Color design. In the customized design of packaging box, color is also an important aspect, because the first thing consumers see is different colors. For example, Wuyuan Huangju tea packaging box uses golden yellow to represent chrysanthemum and color to represent products, which is a very clever design method.
5.注意使用功能。包裝不僅要美觀,而且要具有保護(hù)貨物的功能。虛華的外表無(wú)法得到消費(fèi)者的喜愛(ài)和支持。只有將設(shè)計(jì)與實(shí)際相結(jié)合,才能真正滿(mǎn)足多元化消費(fèi)者的心理需求。
5. Pay attention to the function. Packaging should not only be beautiful, but also have the function of protecting goods. Vain appearance can not be loved and supported by consumers. Only by combining design with practice can we truly meet the psychological needs of diversified consumers.
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